Is Twitter The Next Yahoo

Yahoo came to a slow painful death few days back when majority of it was bought by Verizon for a lesser price than what Yahoo paid to by broadcast.com.

Like I said in a previous post Yahoo's problem was that it failed to innovate, failed to get along with the new trends in the tech arena unlike Facebook and Google who fiercely adopt to changes rather than just sticking in to what they are good at.

However when it comes to Twitter the once and still beloved micro-blogging platform ten years from now are we going to talk about Twitter the same way as we do today or are we going to talk about Twitter as same as we are talking about Yahoo?

Looking at Twitter it has lot of similarities to Yahoo. Yahoo did what they were good at and stuck with it, same can be said about Twitter. Over the past two to three years how much has Twitter changed? How much value has it added to their beloved users?

I see very little change from Twitter two years back and today, they added very little functionality and value to it's user experience. While the new kid on the block Snapchat has made inroads with their product. Snapchat has added stories, the discovery option where publishers can publish good content, recently they added memories. There is lot happening at Snapchat, what has happened on Twitter? Has it added any value to the users or advertisers?

Yes Twitter has added cards, and now every publication is using it, what good does it do? Where you have to scroll a long way down to see the same number of Tweets that we used to see without cards.

Also like Yahoo Twitter also made acquisitions like Vine and Periscope, which has yet to make a dent in the universe like they were supposed to do. And also Twitter has failed to address the harassment and bad experiences users face.

And all this has come down to less monthly active users, stunted growth, no clear path in making money.

There is lot at stake for Twitter and lot in common with Yahoo, it's up to them to change or like Google beat Yahoo it won't be long for Snapchat to replace Twitter.